About the service

Breastfeeding Support Workers (BFSWs), work alongside Community Midwives and Health Visitors to provide an additional tier of infant feeding support to expectant & new families.  

Many mothers feel a little apprehensive and unsure about feeding in the early days & weeks, so they really appreciate the emotional support and practical guidance the support workers offer.

Support workers make every effort to contact all mothers living in Worcestershire within 48 hours of hospital discharge or home birth. They offer information on how to get breastfeeding started, responsive feeding, expressing breast milk and ways to avoid feeding problems in the future.  

The service is mother led – so you are encouraged to contact them as little or often as you wish during the first six to eight weeks following birth when breastfeeding can be most challenging. 

If you miss their call or misplace the number for our Breast Feeding Support Workers, ask your midwife or health visitor for contact details.   

Breastfeeding Support Groups

Together with a range of Health Care Professionals, Peer Support Volunteers and NCT Breastfeeding Counsellors we provide Breast Feeding Support groups at sites across Worcestershire.

Breastfeeding groups provide an opportunity to meet other mothers in a relaxed and friendly setting. Pregnant women are also welcome to access these groups.

No appointment necessary, just turn up and share your experiences on the day.   

If you would like more information about a particular group please ask your Midwife, Health Visitor, Breastfeeding Support Worker or Community Nursery Nurse,  alternatively contact the National Breastfeeding Helpline on 0300 100 0212 (9.30am to 9.30pm, daily) or visit the national NHS website to find a breastfeeding drop-in near you

Contact a Breastfeeding Support Worker (BFSW)

  • For Wyre Forest contact either Brookside Family Hub or Half Crown Wood Family Hub on: 01905 520032
  • For Worcester contact either Buttercup Family Hub, Saffron Family Hub or Tudor Way Family Hub on: 01905 520032
  • For Malvern contact Sunshine Family Hub on: 01905 520032
  • For Wychavon contact WANDS Family Hub on: 01905 520032 
  • For Redditch and Bromsgrove contact either Hollytrees Family Hub or Pear Tree Family Hub on: 01905 520032

On evenings and weekends calls will be redirected to The National Breastfeeding Helpline 0300 100 0212 (9:30am-9:30pm).

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